DEFINING Your Own Business
BE PREPARED to use your Market Plan's communication strategies. Networking and life in general provide many opportunities for you to "get the word out" sell your services. Think of your defining moment as your way of advertising in your marketplace. Practice makes perfect. Consider a script like the following, to cover the major points of your Market Plan:
I SEEK
CUSTOMERS IN (Your
targeted market: Industry, function or other market segment)...
THEY NEED MY
SERVICES IN ORDER TO (Specific needs)...
THE NATURE OF
MY SERVICES...
AS
A
RESULT OF MY SERVICES,
My CUSTOMERS CAN EXPECT...
I AM MY
CUSTOMER’S “BEST CHOICE” BECAUSE...
INTRO To Options | PLANNING For Self-Employment | DEFINING Your Offering | BENCHMARKS
For MORE INFO e-mail your thoughts and questions to the careerpilot.
Bob Maher, CMF... The Careerpilot
Bob created his online presence, www.careerpilot.com, in 1994. He has over twenty years of successful experience in Corporate Recruitment, performance management and Career Management Services. He is an entrepreneur and innovator in the use of information technology in the recruitment and employment process. On the Founder's Council of the Association of Career Professionals - International and quite active in their Professional Development, Technology and Chapter Growth initiatives--a frequent speaker at industry conferences and seminars. Awarded the prestigious LIFETIME ACHIEVEMENT AWARD in 2006.