A SAMPLE Cover LETTER

Most common uses:

  1. Referral activity when potential opportunity is KNOWN,
  2. Response to spot media and other researched opportunity,
  3. Creative response to classified advertising,
  4. Initial intro to recruitment firms

GOES WITH RESUME ATTACHED TO PROVIDE DETAIL

Date

ADDRESS BLOCK (Hint...Set up your templates for MSWord "mail merge")

Dear Xx,

A mutual acquaintance of ours, Bob Maher, suggested that I connect with you to discuss results-oriented leadership and communication during these volatile times for our industry. (Hint...Set up common paragraphs in MSWord AUTO TEXT FORMAT)

You see, I have been involved in sales and marketing for over 15 years, most recently with executive level accountabilities for nearly 12 years.  My success has been driven by proven abilities in strategic planning, business model development, multi-channel distribution, organizational development and direct customer engagement. I have even scratched the entrepreneurial itch and now choose to renew my contribution within a more Corporate environment. (HINT... select key words based on knowledge of the opportunity)

For the last year or so I have been developing a niche consultancy, SUPERSales & ASSOCIATES, targeted at assisting small and medium businesses, start-ups and individual clients in developing and executing sales and marketing strategies. I have been engaged with a variety of clients providing strategic planning, business plan creation, sales force development and expansion.  While I have enjoyed the challenge of this International consulting work, I seek a return to my more Corporate success.

Representative of my Corporate success, I had been with No Tellin Networks since 1980, most recently as Vice President, Global Marketing- Global Professional Services.  I had assumed Global Marketing responsibility in July 2001 for their Professional Services organization, a $800M + annual revenues operation.  In spite of challenging economic conditions we contributed to Services YR/YR growth plus 50%.!!

The late nineties had been high growth years in which I led the Service Provider Business Solutions organization-- accountable for the engagement and marketing efforts with key shared tenant providers.  While in this role, I designed and built a new direct sales and marketing team from bottom up, committed to driving market share gains in the Carrier IT market.  We delivered 93% growth YR/YR in the Carrier IT, shared tenant and Managed Service markets, growing the business to $308M.

Quite frankly, Mr. X, I seek the advice of business leaders such as yourself to rediscover that "good fit" that creates a win-win for both a growing organization and myself.  To this end, I would appreciate an explorative conversation with you at your convenience.  I have attached a resume to provide you with greater detail on my experience and skills.

I will follow up with you soon to answer any immediate questions you may have. Should you have more immediate questions, do not hesitate to call me directly at 555-555-5555.

Regards,

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