A SAMPLE LETTER of Introduction

Most common uses:

  1. Referral activity,
  2. Response to spot media and other researched opportunity,
  3. Creative response to classified advertising,
  4. Initial intro to recruitment firms

GOES WITHOUT RESUME ATTACHED


Date

ADDRESS BLOCK (Hint...Set up your templates for MSWord "mail merge")

Dear Xx,

A mutual acquaintance of ours, Bob Maher, suggested that I connect with you to discuss how results-oriented leadership and effective communication can best be put to work during these volatile times for our industry. (TECH TIP: Set up common paragraphs in MSWord AUTO TEXT FORMAT)

You see, I have been involved in sales and marketing for over 15 years, most recently with executive level accountabilities for nearly 12 years.  My success has been driven by proven abilities in strategic planning, business model development, sales management, multi-channel distribution, marketing initiatives, organizational development and customer engagement. I have created and introduced Managed Services.  I have built dynamic, customer focused organizations. I have even scratched the entrepreneurial itch and now choose to renew my contribution within a more Corporate environment.

For the last year or so I have been developing a niche consultancy, SUPERSales & ASSOCIATES, targeted at assisting small and medium businesses, start-ups and individual clients in developing and executing sales and marketing strategies. I have been engaged with a variety of clients providing strategic planning, business plan creation, sales force development and expansion.  I have enjoyed the challenge of International consulting.

Representative of my Corporate success, I had been with No Tellin Networks since 1980, most recently as Vice President, Global Marketing- Global Professional Services.  I had assumed Global Marketing responsibility in July 2001 for their Professional Services organization, a $800M + annual revenues operation. Reporting directly to the President of Global Professional Services, I had a global mandate with employees in Europe, Asia and North America.  We initiated Enterprise Managed Service trials with MCI Worldcom, Century Tel., Qwest, and Bell Canada.  In spite of challenging economic conditions we contributed to Services YR/YR growth plus 50%.!!

The late nineties had been high growth years in which I led the Service Provider Business Solutions organization-- accountable for the engagement and marketing efforts with key shared tenant providers.  While in this role, I designed and built a new direct sales and marketing team from bottom up, committed to driving market share gains in the Carrier IT market. Areas of focus included data networks, voice networks and complex application solutions.  Having hired 80% of the sales organization from outside of the Corporation, I developed and rolled out extensive training to ensure competency and success.  We delivered 93% growth YR/YR in the Carrier IT, shared tenant and Managed Service markets, growing the business to $308M.


ALTERNATIVE PARAGRAPHS, paraphrased from the same resume sampling...

Prior to that, I had accountabilities for the marketing of Enterprise Solutions.  In short order my scope expanded to include the Global Enterprise Accounts, Channel and End User Training and Enterprise Contracts organization. Total population: 990 employees. We consistently grew Enterprise business at double digit levels to achieve No Tellin’s Market Leadership position.  I profitability managed and grew the business to $1.8B in revenues while reducing SG&A/Revenue ratios to 2.6% and DRO to 37 days.  I was selected to be executive level project team member with a mandate to develop and implement an acquisition into a blended organization structure (e.g., distribution sales, contracts and training).

Earlier, I had been chosen in 1995 to centralize and lead the North American Enterprise Channel Sales organization, Reporting to EVP, Enterprise Networks.  We were charged with the design and implementation of a shift from a regional to a dedicated business unit sales model. I held direct management responsibility for 220+ N.A. distribution channels delivering in excess of $1B in annual revenue.  With accountabilities for 98% of N.A. Enterprise revenue, orders, expenses, expense/revenue ratios, customer/employee satisfaction, receivables (DRO), channel strategies and contract negotiations... we improved revenue per sales employee ratios by over 50%.


(Closing) Quite frankly, Mr. X, I seek the renewed challenges that have motivated me to the successes I have enjoyed.  I seek the advice of business leaders such as yourself to rediscover that "good fit" that creates a win-win for both a growing organization and myself.  To this end, I would appreciate an explorative conversation with you at your convenience.

I will follow up with you soon to answer any immediate questions you may have. Should you have more immediate questions, do not hesitate to call me directly at 555-555-5555.

Regards,

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