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  A MAHER Associates Process...   By following this M.A.P., you will find the "journey" to your destination, successful career transition, to be smooth sailing.  Trust "a local pilot", in this case the Careerpilot, to assist you through challenging waters.

Written Collateral TEMPLATES

Clear and consistent positioning  of your candidacy must be built into all you do to market yourself effectively, in order to achieve top-of-mind consideration from the marketplace.  The litmus test is whether or not your materials carry the message of your communication strategy in meeting the needs of the person or organization to whom you have written.  Your targeted employment opportunity should be treated like an RFP, assuring the following elements of GREAT written collaterals.

  • Coming from the language of your resume, a Letter of Introduction, or any other stand-alone LETTER, can be a full page to carry enough of your message to create productive personal follow-up. 

  • Reserve your use of a cover LETTER for when your resume has been requested, usually as a specific request for additional information.  An "echo letter" strategy,  which echoes key job requirements is quite effective.

  • Most unsolicited resume mailings should be accompanied by a brief cover NOTE to state your reason for writing and to express how you will be following-up.

  • A simple thank-you NOTE can be powerful, while a thank-you LETTER may be required to respond to specific requests for information.

CREATING CORRESPONDENCE TEMPLATES can be useful in 80% of your need for written collaterals. Reserve your time for the requested request for specific information.

CUSTOMIZE YOUR CORRESPONDENCE TEMPLATES to specific openings, always echoing the FIT between your strengths and their needs. Make each receiver feel as if they are getting your personal approach to them.  Be specific and clear in positioning your candidacy to meet an employer’s needs. Don’t try to be everything to everybody with vague, winding sentences and paragraphs.

TECHNOLOGY TIPS:  MS Word has a feature that makes the ensuing repetitive "cut and paste" a snap.  Its in the INSERT drop down menu... AUTO TEXT.  Learn to use it and create your own Auto Text Directory of sentences and paragraphs that you will be using in your collateral development.  This is a real time saver.

Also in MS Word is the MAIL MERGE feature.  Access the "wizard" in the TOOLS drop down menu... Letters and Mailings.  For both email and hard copy correspondence you will be able to personalize your correspondence to your database of contacts.

For the SAMPLE Templates that are linked below, we will be referencing the following sample resume...

 

SALES AND MARKETING EXECUTIVE`

Resourceful Marketing professional with an extensive background in strategic planning, business model development, sales management, multi-channel distribution, marketing initiatives, organizational development and customer engagement. Has created and introduced Managed Services. Proven ability in delivering sustainable revenue, improving margins, managing change, increasing customer satisfaction and building dynamic, customer focused organizations. Skilled in contract development and negotiation.  A competent and creditable speaker known for leadership, commitment and integrity. A team player and motivator.

EXPERIENCE

SUPERSales & ASSOCIATES 2002-Present

President and Founder

Founded this niche consultancy targeted at assisting small and medium businesses, start-ups and individual clients in developing and executing sales and marketing strategies. Currently assisting a variety of clients with:

  • Business plan creation
  • Sales force development and expansion
  • Strategic Planning
  • International Consulting

NO TELLIN NETWORKS 1980-2002

Vice President, Global Marketing- Global Professional Services (2001)

Assumed Global Marketing responsibility in July 2001 for the No Tellin Networks Global Professional Services organization - $800M + annual revenues. Reported to the President, Global Professional Services. Had a global mandate with employees in Europe, Asia and North America. Accountabilities included:

  • Solutions packaging, introduction and Branding
    		•
  • Web Based and traditional collateral
    		•
  • Sales force training
    		•
  • Employee communications
    		•
  • Analyst communications
    		•
  • Strategic planning
    		•

    • Initiated Enterprise Managed Service trials with MCI Worldcom, Century Tel., Qwest, and Bell Canada.
    • Closely aligned marketing initiatives with the Global Sales and Practice organizations in order to improve communication, focus, teaming and global deployment.
    • Contributed to Services YR/YR growth plus 50%.

    Vice President, Service Provider Business Solutions (2000-2001)

    Led No Tellin's engagement and marketing efforts with key shared tenant providers, ensuring use of Corporate’s products and solutions in this developing market segment.

    • Designed and built a new direct sales and marketing team from bottom up, committed to driving market share gains in the Carrier IT market. Areas of focus included data networks, voice networks and complex application solutions.
    • Hired 80% of the sales organization from outside of No Tellin. Developed and rolled out an extensive training curriculum to ensure competency and success.
    • Delivered 93% growth YR/YR in the Carrier IT, shared tenant and Managed Service markets, growing the business to $308M.

    Vice President, Enterprise Solutions (1998-2000)

    Responsibilities of July 1995 – December 1997 were expanded (promotion) to include Global Enterprise Accounts, Channel and End User Training and Enterprise Contracts organization. Total population: 990 employees. Reported to the President, Enterprise Networks.

    • Consistently grew Enterprise business at double digit levels to achieve No Tel;lin’s Market Leadership position in most product/application categories, e.g., Meridian 1, Norstar, Call Centers.
    • Profitability managed and grew the business to $1.8B in revenues while reducing SG&A/Revenue ratios to 2.6% and DRO to 37 days.
    • Successfully developed and implemented Enterprise Leadership initiatives targeted at increasing customer and employee satisfaction results. Achieved employee satisfaction levels in the top 3% of the corporation.
    • Selected to be executive level project team member with mandate to develop and implement an acquisition into a blended organization structure (e.g., distribution sales, contracts and training).

    Vice President, NA Distributor Sales (1995-1997)

    Chosen in 1995 to centralize and lead the North American Enterprise Channel Sales organization. Reporting to EVP, Enterprise Networks, exercised mandate to design and implement a shift from a regional to a dedicated business unit sales model. Direct management responsibility for 220+ N.A. distribution channels delivering in excess of $1B in annual revenue.  Managed 11 direct reports and 300 indirect reports.

    • Accountable for 98% of N.A. Enterprise revenue, orders, expenses, expense/revenue ratios, customer/employee satisfaction, receivables (DRO), channel strategies and contract negotiations.

    • Improved revenue per sales employee ratios by over 50%.
         		 

    You will note in the SAMPLE Templates linked below

    Waypoints...                    Overview | Components | Templates

    TEMPLATES: LETTER of Intro | Cover LETTER | Cover NOTE | THX NOTE

      For MORE INFO e-mail your thoughts and questions to the careerpilot.

    Bob Maher, CMF... The Careerpilot

    Bob created his online presence, www.careerpilot.com, in 1994.  He has over twenty years of successful experience in Corporate Recruitment, performance management and Career Management Services.  He is an entrepreneur and innovator in the use of information technology in the recruitment and employment process.  On the Founder's Council of the Association of Career Professionals - International and quite active in their Professional Development, Technology and Chapter Growth initiatives--a frequent speaker at industry conferences and seminars.  Awarded the prestigious LIFETIME ACHIEVEMENT AWARD in 2006.