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CAREER Project Management: Your Personal Market Plan
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Success in project management confers rewards not unlike those in the workplace:
By meeting and beating both professional and personal goals during career transition you will be propelling future success... for the rest of your career. Having a productive action plan, your Personal Market Plan during any career transition, will reap the rewards of patience and persistence in your implementation.
A well conceived Personal Market Plan will help you to manage your time to get the best results for your efforts. There is benefit to leveraging your implementation efforts. Application of your personal efforts within an accountability TEAM environment, produces results quicker!
A Career Project Management Team (CPMT) applies time tested market planning principals in the career continuity environment: It is too easy for you to assume the burden of job search yourself. Operating within a TEAM, like many professionals are accustomed, creates the rewards of team synergy. How?
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HE PRINCIPLE OF REACHThis first marketing principle, Reach, directs a company or sales/marketing department to reach, through numerous means, as many buyers (or those who influence buying) as possible. Functioning as your networking support, a CPMT extends the reach that you could ever personally generate.
So, the first challenge we present to you is to make 8 to 14 brand new contacts every single day. Sound like a lot? Many successful job seekers, upon looking back on their campaigns, have pointed to a direct relationship between the number of contacts they made and the number of interviews that were extended to them. Your CPMT will hold your accountable for your commitment to activity level.
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HE PRINCIPLE OF MESSAGECompanies spend millions of dollars creating and communicating just the right message to ensure that customers will recall, respond favorably to, and buy their products. Your CPMT can be a safe harbor within which to refine and practice your communication collaterals: Your resume, two-minute drill and correspondence.
Remember, your message, continuously delivered to contacts and hiring managers, creates memory of you in the marketplace. POSITIONING yourself appropriately in the market makes it easier for a potential employer to "see" you. Creating such visibility comes directly from…
Your CPMT will be functioning as a microcosm of the job market, providing you needed review, feedback, and problem resolution. This will enable you to succeed with greater efficiency!
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HE PRINCIPLE OF FREQUENCYThis concept says that people need to be told something multiple times if they are expected to remember it. The best sales representatives stay in continuous contact with customers and potential customers. In fact, it has been estimated that only 20% of sales reps make six sales calls on the same customer, yet 80% of the sales are made on or after the sixth sales call. In essence, sales reps who are the most successful are persistent. They know that people remember things they are told multiple times. This consistency and repetition can create both memory and...
TOP OF MIND AWARENESS
Your goal is to have people remember you and your message. You want to establish top of mind awareness. This marketing phrase is used to describe the goal of having consumers of a particular product think of the company brand name first when confronted with a buying decision.
The bottom line is that you want and need to be remembered both now and in the future and you need to establish top of mind awareness that relates your name to your career focus. For instance, job seeker, Peter Dexter wants his network to remember three things:
Peter Dexter---------Product Manager---------Medical Devices
If you are effective in creating top of mind awareness, then your contacts will remember you and will refer opportunities to you during your job search and possibly for years after.
TOP OF MIND AWARENESS
Or, as the pilot would venture...
FIT HAPPENS !![]()
RE-posted on Oct 1, 2004
Bob Maher, CMF... The Careerpilot
Bob created his online presence, www.careerpilot.com, in 1994. He has over twenty years of successful experience in Corporate Recruitment, performance management and Career Management Services. He is an entrepreneur and innovator in the use of information technology in the recruitment and employment process. On the Founder's Council of the Association of Career Professionals - International and quite active in their Professional Development, Technology and Chapter Growth initiatives--a frequent speaker at industry conferences and seminars.