• A sense of accomplishment;
• Pushing oneself beyond expectation, often acquiring new skills or knowledge;
• Identifying developmental goals to assure continued career success;
• Gaining the respect of those around you, colleagues and customers;
• Being requested for future challenging opportunities!

By meeting and beating both professional and personal goals during career transition you will be propelling future successes and the resultant rewards. Having a productive and efficient action plan, your Personal Market Plan during career transition, will reap the rewards of patience and persistence in your implementation.

A well conceived Personal Market Plan will help you to manage your time to get the best results for your efforts. Application of your personal efforts within an accountability TEAM environment, produces results quicker!  A Career Project Management Team (CPMT) applies time tested market planning principals in the career continuity environment:  It is too easy for you to assume the burden of job search yourself.  Operating within a TEAM, like many professionals are accustomed, creates the rewards of team synergy.  How?

This first marketing principle, Reach, directs a company or sales/marketing department to reach, through numerous means, as many buyers (or those who influence buying) as possible. One of your important marketing goals is to reach as many potential buyers (employers) of your product as you can. Functioning as your networking support, a CPMT extends the reach that you could ever personally generate.

So, the first challenge we present to you is to make 8 to 14 brand new contacts every single day. Sound like a lot? Many successful job seekers, upon looking back on their campaigns, have pointed to a direct relationship between the number of contacts they made and the number of interviews that were extended to them. Your CPMT will hold your accountable for your commitment to activity level.

Companies spend millions of dollars creating and communicating just the right message to ensure that customers will recall, respond favorably to, and buy their products. Your CPMT can be a safe harbor within which to refine and practice your communication collaterals: Your resume, two-minute drill and correspondence.  Remember, your message, continuously delivered to contacts and hiring managers, creates memory of you in the marketplace. 

POSITIONING yourself appropriately in the market makes it easier for a potential employer to "see" you.  Creating such visibility comes directly from…

3. Implementing your Communication Strategy... By extension, your message should include a clear statement that allows a contact to understand what you are requesting: "I’m seeking names of individuals who work in the corporate training field" or "I’m hoping to meet with you briefly to get your ideas on the key financial services companies in the Dallas area…." Or, "I’m looking for names of recruiters who specialize in manufacturing engineering…"

Your goal is to have people remember you and your message. You want to establish top of mind awareness. This marketing phrase is used to describe the goal of having consumers of a particular product think of the company brand name first when confronted with a buying decision.

The bottom line is that you want and need to be remembered both now and in the future and you need to establish top of mind awareness that relates your name to your career focus. For instance, job seeker, Peter Dexter wants his network to remember three things: