One of the most important skills a job-seeker can learn during a job-search is research skills. The quality of your research skills will dramatically impact both short term job search and longer range career continuity.  This is the first in a series of articles on web based (and other forms of) RESEARCH.

Information is a critical commodity in job-hunting; the more you know and the easier it is for you to find information, the better your chances of success. So, make the commitment to improve your research skills. In fact, hold yourself accountable to research time each and every week. Employers value job-seekers who know key information about the company because that knowledge demonstrates your interest and enthusiasm for the company and for the job.

First and foremost should be your commitment to knowing your marketplace for the rest of your career. This implies setting aside a reasonable amount of time on an on-going basis, whether you’re employed or not. Often research leads to "spot media opportunities" that may lead you to your next right work.

Second, and perhaps most common, is when you are just starting a specific job-search and looking to identify key companies in your profession or industry, or even in a specific geographic location. I have always found this single factor to be the most under-utilized way to prepare for an effective job search.

The third possibility is when you are applying to a specific employer; it’s always best to relate yourself to the company and tailor your cover letter and resume to each employer.

The fourth -- and when most job-seekers finally do some research -- is when you have been invited to a job interview; you’ll want to showcase your knowledge of the company.

The sooner you get started, the better off you’ll be.  Next in the series: WHAT to research.